Close That Sale: The 24 Best Sales Closing Techniques Ever Discovered

In the competitive world of sales, closing the deal is the ultimate goal. It's the moment when all your hard work pays off and you can finally celebrate a successful sale. But closing a sale is not always an easy task; it requires skill, persuasion, and a deep understanding of the customer's needs.

Over the years, sales professionals have developed various closing techniques to maximize their chances of sealing the deal. In this article, we explore the 24 best sales closing techniques ever discovered. Whether you're a seasoned salesperson looking to refresh your skills or a beginner eager to learn the art of closing sales, these techniques will help you achieve your goals.

1. The Assumptive Close

The assumptive close is a powerful technique that involves assuming the sale is already made. Instead of asking the customer if they want to buy, you state the terms of the sale and ask them when they would like their order delivered. This technique creates a sense of inevitability and makes it harder for the customer to say no.

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered

by Brian Tracy (Kindle Edition)

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2. The Puppy Dog Close

The puppy dog close appeals to the emotional side of customers. It involves offering a free trial or a sample of the product, allowing the customer to experience its benefits firsthand. Once they've fallen in love with the product, it becomes harder for them to say no.

3. The Limitation Close

The limitation close plays on the fear of missing out. By indicating a limited quantity or time frame for the offer, you create a sense of urgency that motivates the customer to make a decision quickly. This technique works well for deals and discounts.

4. The Question Close

The question close is a subtle way to guide the customer towards making a decision. Instead of explicitly asking if they want to buy, you ask them questions that lead them to realize the benefits of your product and the potential negative consequences of not buying.

5. The Trial Close

The trial close helps you gauge the customer's interest and address any concerns before making the final pitch. You ask them questions like "What do you think so far?" or "How does this compare to your current solution?" By getting their feedback, you can modify your approach and increase the chances of closing the sale.

6. The Price Anchoring Close

The price anchoring close involves presenting a higher-priced option first, followed by a more affordable alternative. This technique uses the anchoring effect to make the second option seem like a better deal, increasing the likelihood of a purchase.

7. The Alternative Close

The alternative close is all about giving the customer a choice between multiple options, all of which lead to a sale. Presenting options like "Would you like the basic package or the premium package?" makes the customer feel in control and increases their commitment to the purchase.

8. The Summary Close

The summary close is a great way to reinforce the value proposition before asking for the sale. You summarize all the benefits and features of the product, reminding the customer why it's the perfect choice. This technique helps to eliminate any remaining doubts or objections.

9. The Fear of Loss Close

The fear of loss close taps into the customer's fear of missing out on a great opportunity. Emphasize that the offer is limited or that the price will increase soon. By highlighting the negative consequences of not buying, you create a sense of urgency that prompts action.

10. The Takeaway Close

The takeaway close involves temporarily removing the offer or making it seem less desirable. By hinting that the product might not be available later or that the price will increase, you make the customer want it even more and motivate them to close the deal.

11. The Bandwagon Close

The bandwagon close appeals to the customer's desire to fit in and be part of a trend. Show them how many others have already benefited from the product or service. By highlighting the social proof, you make the customer feel like they're missing out if they don't buy.

12. The Storytelling Close

The storytelling close involves sharing a personal or customer success story related to the product. By illustrating how the product has transformed someone's life or business, you create an emotional connection and make the customer more inclined to buy.

13. The Reactive Close

The reactive close is about responding to objections in a positive and understanding way. Instead of dismissing objections, you address them sincerely and offer solutions. This technique builds trust and shows the customer that you genuinely care about their concerns.

14. The Personalized Close

The personalized close involves tailoring the pitch to the customer's specific needs and desires. By showing that you understand their unique challenges and how your product can solve them, you create a customized buying experience that increases the chances of a sale.

15. The Referral Close

The referral close leverages the power of word-of-mouth marketing. When closing a sale, ask the customer if they know anyone who would benefit from the product or service. If they do, ask for a referral. This technique helps expand your network and generate more leads.

16. The Post-Sale Close

The post-sale close involves reinforcing the customer's decision immediately after the purchase. Thank them for choosing your product and remind them of the value it will bring to their lives or business. This technique builds customer loyalty and increases the likelihood of repeat sales.

17. The Emotional Close

The emotional close taps into the customer's emotions by focusing on the positive feelings associated with the purchase. Highlight how the product will make them happier, more successful, or more fulfilled. By stirring positive emotions, you make the customer more likely to buy.

18. The Overcoming Objections Close

The overcoming objections close involves addressing and resolving any concerns or objections the customer may have. By providing clear and convincing answers to their doubts, you remove barriers to the sale and instill confidence in the customer's decision.

19. The Reverse Close

The reverse close involves challenging the customer's assumption that they don't need the product or service. Instead of convincing them to buy, you encourage them to convince you that they don't need it. This technique shifts the burden of proof and often leads the customer to realize that they actually need the product.

20. The Fear of Competitor's Gain Close

The fear of competitor's gain close highlights the potential advantages your competition will have if the customer doesn't choose your product. Emphasize the unique features or benefits your product offers that the competition lacks. By framing the competition as a threat, you create a sense of urgency to choose your product.

21. The Dynamic Proposal Close

The dynamic proposal close involves co-creating the proposal with the customer. Instead of presenting a ready-made proposal, you involve the customer in the process, asking for their input and tailoring the proposal according to their preferences. This technique increases the customer's commitment and investment in the deal.

22. The Shared Vision Close

The shared vision close involves aligning your vision with the customer's goals and aspirations. Show how your product can help them achieve their desired outcomes and fulfill their dreams. By demonstrating that you share their vision, you build trust and make the customer more receptive to the sale.

23. The Unconscious Close

The unconscious close taps into the customer's subconscious desires and motivations. By using techniques such as embedded commands, pacing and leading, and neuro-linguistic programming, you influence their decision-making process on a deeper level. This advanced technique requires a deep understanding of psychology and persuasion.

24. The Reverse Psychology Close

The reverse psychology close involves suggesting that the customer may not be suitable for the product or service. By playing hard to get and suggesting that they may not meet the requirements or standards, you make the customer want it even more. This technique triggers their desire to prove you wrong and closes the sale.

Close that sale with confidence using these 24 best sales closing techniques ever discovered. Remember, mastering the art of closing requires practice, adaptability, and continuous improvement. By understanding your customer's needs, tailoring your approach, and employing these proven techniques, you'll increase your chances of sealing the deal and achieving sales success.

Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered

by Brian Tracy (Kindle Edition)

4.5 out of 5

FREE

"Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered" is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.

This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.